Transform your Data into Value
With consumer product companies capturing more first-party data than ever and cookieless on the horizon, the challenge to leverage, protect and scale insights across the enterprise remains. So what will it take to reach data enlightenment? Read on for five key steps — and the solutions to support you along the way.
Your enterprise data strategy
Becoming an insight-led organization begins with a plan based around goals like building better products, deepening engagement and streamlining operations. This is the time to decide which opportunity to tackle first, what to measure and how to apply the learnings.
Check out our Next in Consumer Products podcast episode 5, “Build an Effective Insights Organization.”
Your value exchange strategy
Once you’ve determined what’s best for your business, it’s time to establish exactly what your customers will get out of providing their valuable first-party data. Personalized marketing and loyalty programs are a start, but transparency is increasingly higher on the list of consumer expectations.
Creating a 360° view
Your strategies are established. The data is pouring in — to too many places. The best way to stitch it all together (while respecting data privacy concerns) is a robust Customer Data platform.
Our article on how to “Build a CDP that Makes Customer-Centricity Your Edge” covers the importance of a CDP.
Turn data into measurable impact
With your data connected and easily accessible across the enterprise, your business and your customers can begin to reap the benefits with sophisticated experiences, real-time personalization and more.
Check out this use case on how personalization closes the deal.
Plan for Next
The beauty — and the beast — of data modernization is that the definition of modern is always changing, so you can continue to drive more value, but it takes more commitment. The next frontier? Artificial intelligence and machine learning offer hyper-personalization, reduced costs through automation, and more.
Enterprise data strategy
We help consumer product firms articulate the future and transform into a data-driven organization from vision through funding models, roadmap and ultimately delivery of services like:
- Data strategy
- Data driven maturity assessment
- Valued identification to realization
- Capability model
- Building the data asset
Through CDP and surrounding services and solutions, Publicis Sapient helps businesses improve their ROI on martech and adtech and manage customer journeys end to end without relying on 3rd party data.
Insight to Action
We help clients turn data into insight into action and ultimately superior performance through organic growth, reinventing core business aspects, and generating totally new sources of revenue.
- Data science use cases (ML/NLP/CV)
- Exploratory data analysis
Next Starts Now