Skip to Main Content

The HOW Channel: On-Demand Videos for Leaders Who Want to Transform Their BusinessesWatch Now

Financial Services in the Middle East and North Africa (MENA)

We’re Building the Future of Banking

Creating new areas of growth through innovative customer propositions

With our proven and repeatable approach to building digital banks, we’re helping clients across the Middle East and North Africa discover new areas of business growth and innovative new customer experiences. Our approach is centered on creating a flexible, data-centric platform and organization, connecting to a rich ecosystem of fintech partners to deliver rapid value.

“It’s interesting, when you look at examples to say, ‘but did they make it real?’ With Publicis Sapient ... we have taken a dream and made it real.”
Chief Technology Officer, Anglo-Gulf Trade Bank

With our deep understanding of the local financial system, we work closely with leading banks, regulators, tech partners and fintechs to build next-generation financial services.

Talk to Us About Your Digital Transformation Today

Local Insights

How We’re Building the Future of Banking

We bring our full capabilities across strategy, human-centred design, operations, engineering and data science to create and deliver disruptive innovation–in a matter of months. Around the world, we’re building new propositions and new businesses that shift the basis of competition and create new sources of growth and prosperity.

Services at Publicis Sapient

We combine strategic thinking with a proven and repeatable approach to digital transformation


Strategy & Consulting

Fusing business strategy with experience and engineering to accelerate growth and effectiveness

Read about Strategy & Consulting


Customer Experience & Design 

Impactful brands, products and services used by millions of people every day

Read about Customer Experience & Design


Technology & Engineering  

Build platforms that create new opportunities and accelerate business value

Read about Technology & Engineering


Enterprise Platforms 

Identify the best what, when, where and how for your audience

Read about Enterprise Platforms


Data & Artificial Intelligence

Intelligence that drives value for your business

Read about Data & Artificial Intelligence


Product Management

Transform how you create new, customer- centric digital products

Read about Product Management

Get news and updates on the changes affecting Financial Services across MENA

David Murphy
David Murphy
Financial Services Lead – EMEA & APAC
James Whitaker
James Whitaker
Director Business Development - MENA
Bassel Kakish
Bassel Kakish
CEO for Publicis Groupe, Middle East & Turkey

Related Reading