The recipe for change
Today, the pace of competition and change in the QSR and fast casual industry has never been faster. Sales channels have shifted from in-store dining to third-party and branded mobile apps with customers ordering for delivery and pickup. These changing customer preferences, as well as competitor growth and innovation, are making digital transformation a necessity for QSR companies. So how can fast casual restaurants and QSRs accelerate digital transformation beyond COVID-19?
To keep pace with the fast-changing future, restaurants should:
1. Use data to understand mindset shifts
Data can help your business to segment and be more relevant to customers, adapting quickly to new habits and preferences. Having your own data is more important than ever in today’s cookie-less world.
2. Create a scalable digital foundation
Building a strong digital foundation will help your business to compete against third-party apps and keep pace with the digitization of channels. It’s the underpinning of enabling real-time personalized experiences that drive loyalty.
3. Digitize the journey
As interactions shift from physical to contactless, restaurants need to convert to digital processes across the customer journey.
4. Modernize the technology stack
Restaurants need the latest technology to be positioned for the future—and the now. Modern technology on the cloud will enable micro-personalization, rapid experimentation, prototyping, and other innovations to position the business for the future.
5. Ensure privacy by design
Customers expect data responsibility, so embed security and governance as you modernize technology.
Today, the pace of competition and change in the QSR and fast casual industry has never been faster. Our global team of experts, across Publicis Sapient and Adobe, can help translate shifts in the industry into value and accelerate your digital transformation.