Pet ownership is a unique and personal journey. The relationship people have with brands should be the same. Direct -to-consumer (D2C) models allows companies to get closer to shoppers using first party data, with tailored product recommendations and services across the entire customer journey. For shoppers, this makes discovery, learning and purchasing easier. For brands, it’s a way to introduce new revenue streams and build experiences that customers value.
“Brands can support customers by going beyond product to becoming a trusted advisor for all aspects of pet ownership; from adoption resources, vet connections, nutrition, exercise, health and wellness across all phases of their pet’s life,” Kristen Groh, GVP, managing partner North America consumer products lead, Publicis Sapient, said.