As Chief Product Officer, Sheldon Monteiro helps Publicis Sapient clients move from a project-driven model to a product-driven one. His team helps established companies think about maximizing customer and business value through enterprise agility and mastering large-scale digital transformation through a product shift. They help clients build sustained teams that analyze and own new ways to create that value.
Here, we talked with Monteiro about how Publicis Sapient's data-informed work is more essential for clients now than ever.
What has changed in the world and as a result, how are our clients affected?
We all realize there are two shifts that have happened in the world. We have Moore’s Law – the observation that the number of transistors in a dense integrated circuit doubles about every two years. While Gordon Moore made his prediction in the 70s, more recently, Ray Kurzweil at Singularity University tracked and plotted the price-performance of computing over the past 120 years. Apparently, the doubling in the price-performance ratio of technology has been happening for literally that entire period.
Now, we have reached this stage where because of this exponential doubling every 18 to 36 months, the things that are possible with technology today were science fiction a decade ago. Yes, the rate of change is getting faster, and it is a direct result of exponential improvements in technology.