From the strategic direction down to how business silos collaborate, omnichannel is a concept that brings an entire business together to tackle a problem.
In the wake of a global pandemic, retailers and businesses have been forced to accelerate innovation for a digital-first consumer. In this way, omnichannel has become more than just a nice-to-have it’s now necessary for connecting with customers. From top-level leadership down to delivery and execution roles, understanding the potential of omnichannel can impact decisions made at every step of delivery. Businesses that successfully deliver omnichannel at every step of the process will distinguish themselves from competitors.