How do you see Salesforce playing a major role in the recovery of the Travel and Hospitality industry?
We see a tremendous opportunity in the B2B and the B2C world. The robust capabilities in marketing, mobile, and engagement that Salesforce offers are well suited for the needs of a post-COVID world. In terms of B2C, we also see Salesforce’s Customer 360 come into play with their own CDP and Audience Studio. This offering provides the ability to do real-time offers and journeys specifically mapped to what the customersare truly looking for. We have seen an uptick in staycations and local getaways, therefore we need to enable our clients to see the opportunity to use marketing cloud to target and engage with these individuals in the correct way.
If you look at the restaurant and delivery ecosystem, we have identified ways through communities to connect restaurant partners to end customers. Restaurants understand the use of third parties for their delivery system is important to their business, but it goes beyond ensuring the food gets from point A to point B. It is about ensuring that we are connecting an ecosystem from end to end.