Publicis Sapient’s solutions for Salesforce, the cloud-based customer-relationship management service, don’t just power the social media aspect of CMCP. They help with resource management and interagency cooperation. With an effective service typically reserved for marketing professionals, local authorities can easily track how the crisis is affecting different individuals and demographics – as well as what they need.
CMCP also features an array of grant-management accelerators that help organizations manage the distribution and tracking of grant money.
In response to national emergencies, the federal government infuses money into the economy through stimulus and rescue packages. But separate entities are entrusted with dispersing the money to its intended recipients.
State and local agencies, financial institutions and related organizations have been inundated with applications for these funds. They need accelerators that can help to manage the deluge of requests from small businesses in a way that complies with all regulations and rules established for the ethical, efficient and transparent circulation of these important grants.
“It’s a platform we can install and get going very quickly because we’ve built it so many times before,” Lannin said.