According to Publicis Sapient’s Digital Life Index, in the U.S. and UK, there is a strong demand for digital health technologies. More than half of people surveyed said the ability to consult with a doctor online would help them to manage their health more effectively. As more citizens turn to digital channels, pharma’s role in the conversation has to immediately change.
To win in this new environment, Pharma needs to use data and marketing automation technologies to personalize the engagement with both healthcare professionals and consumers. Pharma companies must be prepared to use tools and resources that can help target segments with content across the right channels.